IKEA store in maze design
intentional customer retention and promote consumption?
Xinhua BEIJING, Jan. 24, according to the British also from the psychological impulse to force consumers to spend to buy more goods.
According to Built Environment, University College London, director Alan Virtual Reality? Payne (Alan Penn) said that IKEA's strategy with a number of suburban shopping centers like, as long as possible to retain customers.
Although IKEA shopping malls have fast access, but the customer is difficult to find the exit, only along the channel within the predetermined to visit more goods.
as to. Followed by a large number of impulsive consumption, such as light bulbs, pots pans and some had not wanted to buy.
clever
but the IKEA store design is deliberately denying its confusing customers. According to its deputy general manager of the United Kingdom and Ireland, said IKEA showroom to demonstrate to customers a lot of different interior layout, including the kitchen, bedroom, living room and so on. Some customers will spend a day at IKEA, enjoy a variety of layouts. But IKEA also welcome viewed online in advance of goods, and aimed to quickly shoppers.
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