Impact and benefit from a subscription model or as double-edged sword Apple

 Lead: U.S. tech blog ReadWriteWeb (Read Write Web) founder Richard McManus (Richard Mac Manus) Zhou Yizhuan article, Apple is expected to soon officially launch content subscription model, but for publishers, this has become a double-edged sword. Following is the text of the article

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next Monday night, we will prospect the latest media trends, and the named this series of articles. Published in 1999, this name comes from the Author Michael Lewis (Michael Lewis) recorded in the book some of the Internet bubble period of various industries is expected to reshape the business enterprise. Newspapers, magazines and book publishing and other traditional media sectors are also being put on a similar changes. Among the many start-ups and Google and Apple, driven by the two technology giants, the traditional media industry is undergoing radical change.

In this article, we will have apples on the magazines and newspapers to discuss the impact of the industry. In particular, for the App Store Apple is developing a new subscription model, and build it into publisher and the consumer a powerful medium. History


released last year shortly after the iPad to spread about the App Store will launch a subscription rumors. Apple intends to subscribe to create a publication on the portal of speculation also popular.

However, Apple did not promote subscriptions, publishers are still not allowed to directly from the iTunes fees and charges to subscribers. Publishers were forced to sell content with stage iPad, the pattern is similar to buying a separate application.

However, publishers want to deploy in terms of the subscription model, not all bets are lost. Apple also left the door for them, allowing users to jump to the publisher's web site to deal with their own subscription issues, Another option is to use

Zinio, the product of However, ZInio user experience can not be with the In addition, as with the iPad application, Zinio is only a medium for publishers, its dependence on Apple and publishers the same. Zinio

Apple can control applications. But allows publishers to control their direct revenue stream will give Apple iPad trouble, not to mention the application from outside the iPad to achieve this business, so the final choice of Apple closed the door. Any iTunes subscription service provided outside the application are faced with is Apple App Store shelves risk. All site users to subscribe to jump to the application of its own, must be closed before the end of June this year this feature. Apple has for application developers, said: promote subscription services. The company is expected with Rupert Murdoch (Rupert Murdoch) the cooperation of the news group to publish this model, which is developing a product called However, the

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to make Apple's subscription service benefits? No doubt the consumer, they just want a simple and inexpensive way to subscribe through the iPad favorite newspapers and magazines.